Insights
Signal from the energy market.
Sharp thinking on branding, marketing and growth for Australia's energy sector.
Why energy brands stay invisible — and how to switch the lights on
The gap between a great product and a recognised brand is rarely the product. It's how the market hears about it.
Latest articles
Branding · 4 min
Naming in a category that doesn’t exist yet
Lessons from launching new energy categories.
Marketing · 5 min
Selling into multi-stakeholder energy buyers
Mapping the technical buying committee.
Strategy · 7 min
Turning marketing spend into a sales pipeline
A data-driven view of attribution.
Branding · 3 min
What the grid can teach us about brand systems
Consistency, load and resilience.
Marketing · 6 min
Building a BI dashboard clients actually read
Reporting that drives decisions.
Strategy · 5 min
The Australian energy transition is a branding moment
Why now is the time to be visible.
