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Project overview

BugHerd is a leading SaaS platform that helps digital agencies and product teams collect visual website feedback and manage bugs directly on live sites. As part of their growth strategy, BugHerd required a consistent, high-quality content engine to support SEO performance, funnel progression, and commercial conversion across agency and developer audiences.

Marks Consultancy was engaged to deliver structured, SEO-led long-form content aligned to BugHerd’s internal briefs and external SEO agency requirements.

We collaborated with a local startup to enhance their digital footprint and boost user engagement.

Client
  • BUGHERD
Our impact areas
  • SEO Content Delivery
Our work
  • Web Development, Digital Marketing, IT Consulting
Empowering your agency

Strategic Consulting

1

Challenge

BugHerd needed to:

  • Produce consistent, high-quality content at scale
  • Align all blogs to detailed SEO and LLMO requirements
  • Maintain a clear, professional tone suited to agencies, developers, and digital producers
  • Support TOF, MOF, and BOF objectives without content dilution
  • Hit strict turnaround timelines with minimal revision cycles

The challenge was not just writing content, but operating as a reliable extension of BugHerd’s marketing function.

Our Solution

Marks Consultancy implemented a structured SaaS content delivery model focused on precision, consistency, and execution.

Key elements of the approach included:

  • Delivery of 4–5 long-form blogs per month, written to client-provided briefs
  • SEO optimisation using Surfer to meet or exceed target content scores
  • LLMO optimisation aligned with BugHerd’s SEO agency guidelines
  • Clear information architecture using proper heading structures
  • Inclusion of meta titles, meta descriptions, and internal linking suggestions
  • Inclusion of meta titles, meta descriptions, and internal linking suggestions
  • Writing for commercial relevance, not generic SEO filler

All content was produced in Australian English and delivered via Google Docs for collaborative review with BugHerd’s marketing team.

2
3

Marks Consultancy Role

Marks Consultancy worked directly with BugHerd’s marketing and marcomms stakeholders, ensuring:

  • One blog delivered per week on a predictable cadence
  • Fast turnaround and responsiveness to feedback
  • Minimal revisions due to strong upfront brief alignment
  • Consistent tone across TOF, MOF, and BOF content

Topics ranged from website QA best practices and client feedback workflows through to competitive comparisons and feature-led product content.

Results

  • Reliable, scalable content production without internal bottlenecks
  • SEO-aligned articles built to rank and support long-term organic growth
  • Content mapped clearly across the full marketing funnel
  • Reduced internal workload for BugHerd’s marketing team
  • Strong alignment between content, product positioning, and commercial intent

Topics ranged from website QA best practices and client feedback workflows through to competitive comparisons and feature-led product content.

4

Outcome

BugHerd continues to engage Marks Consultancy for ongoing SEO content production, relying on a proven process that delivers consistency, quality, and strategic alignment.

This engagement demonstrates Marks Consultancy’s capability to operate as an embedded marketing and content partner for SaaS and B2B technology businesses.

Other Client Wins

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