Project overview

Marks Consultancy was engaged by Home Kickstarter to support a significant shift in business direction, brand positioning, and commercial growth strategy. The engagement covered strategic consulting, website direction, and the development of a full SEM-driven marketing ecosystem designed to generate qualified leads and long-term scalability.

We collaborated with a local startup to enhance their digital footprint and boost user engagement.

Client

Home Kickstarter

Our impact areas

Strategic Transformation & Growth Program

Our work

Web Development, Digital Marketing, IT Consulting

Empowering your agency

Strategic Consulting

1

Client Challenge

Home Kickstarter was transitioning from a narrow, operationally focused business model into a scalable, consumer-facing platform. The business required a clear strategic direction, a defined value proposition, and a structured customer journey that aligned financial capability, compliance, and market demand.

Our Solution

Marks Consultancy worked closely with the Home Kickstarter leadership team to redefine the strategic foundations of the business. This included clarifying the commercial model, aligning the offer with market realities, and designing a system that removed the biggest barrier for first-home buyers: the deposit.

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Key Strategic Outcomes

Defined and documented a clear 5% deposit pathway supported by savings plans, grants, and lending alignment
Repositioned the business from a transactional offering to a structured, eligibility-led program
Designed a qualification-first customer journey focused on financial serviceability rather than aspirational marketing
Developed a compliant, scalable framework that supports future growth without reliance on a single partner or channel
Created a clear roadmap aligning operations, marketing, and conversion goals for Year 1 and Year 2 growth targets

Strategic Impact

The strategic engagement resulted in a clear and defensible business model, a refined market position, and a customer journey built around education, eligibility, and trust. This foundation enabled the business to move forward with confidence into website development, content strategy, and paid acquisition.

4

SEM Marketing and Content

1

Challenge

To build a high-performing digital presence capable of educating first-home buyers, capturing qualified leads, and supporting ongoing SEM activity across search and paid channels.

Our Solution

Marks Consultancy led the direction and development of the full website content strategy and SEM framework, ensuring alignment between messaging, SEO structure, and paid acquisition performance.

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Key Strategic Outcomes

End-to-end website content strategy aligned to search intent and conversion behaviour
SEO keyword architecture mapped to every core website page
Development of high-intent landing page concepts supporting SEM campaigns
Creation of a content framework supporting blogs, FAQs, and educational assets
Structured eligibility-first conversion flow to improve lead quality and reduce friction
Alignment of messaging across website, paid ads, and future content marketing

Strategic Impact

The result is a website and marketing ecosystem designed to do more than attract traffic. The platform educates, qualifies, and converts first-home buyers by meeting them at the point of intent and guiding them through a clear, compliant pathway to ownership.
This approach ensures paid media spend is focused on qualified prospects while organic content builds long-term authority and trust in a competitive market.

4

Outcome

This engagement demonstrates Marks Consultancy’s ability to combine strategic thinking with execution-ready marketing systems, delivering outcomes that support both immediate lead generation and long-term business growth.

Other Client Wins

See How Other Brands Achieved Growth

Melbourne Energy Group

This partnership focused on two critical pillars: Strategic Business Transformation and Dominant SEM & Content Marketing.

Bugherd

Marks Consultancy was engaged to deliver structured, SEO-led long-form content aligned to BugHerd’s internal briefs and external SEO agency requirements.